If you run a marketing agency or at least have worked in one for some time, you’ve probably noticed, that the staffing policy and day-to-day workflow have changed considerably over the years.
Back in the day, agencies performed a full cycle of marketing services themselves, using employees and resources within the agency itself.
These were simpler times when billboards and newspaper ads were basically the only marketing instruments needed for success.
Now we live in a whole different era, though. The collocation “digital marketing” doesn’t freak people out anymore. Moreover, it’s the first thing clients require from marketing agencies nowadays.
Companies invest in the online presence of their brand, and new tools for this sort of are invented every month. So what are the biggest challenges digital agencies have faced in 2018?
Considering how many high-tech elements saturate marketing in 2018, it’s hardly surprising that digital agencies outsource the technical part of their work to web and mobile development companies.
Basically, any company can approach your agency with a request for a customer loyalty app or an AR-game to get users acquainted with their product.
Chatbots, landing pages, and blockchain projects are also in high demand now. And a digital marketing agency, even the most advanced one, is unlikely to have an in-house team of software developers with appropriate technology stack necessary for creating all these products. That’s where outsourcing comes in handy.
Some agencies see software outsourcing as “risky business”, uncontrollable and unpredictable. Our answer to that – you just haven’t found the right outsourcing partner yet!
It is, in fact, possible to get maximum value from outsourcing technical expertise and avoid negative consequences. You just need to find a trustworthy web and mobile development company.
We develop mobile apps, websites and web applications ourselves, so here’s a comprehensive checklist from those who know all the backstage:
A professional outsourcing company with an impressive record would not hide their clients’ reviews from anyone. It is also useful to look for reviews on third-party catalogs that list company descriptions and reviews.
The most popular is Clutch, its reliability is ensured by the fact that all the reviews can only be submitted by clients, not by outsourcing vendors themselves.
As you narrow down the list of potential partners, it would be useful to take a look at the projects developers have implemented so far.
If you have a person able to evaluate code, feel free to ask companies for samples. You can also check out company’s profiles on Dribbble, Behance, and GitHub.
If there aren’t any, though, it might mean that the company sticks to its NDAs thoroughly, and the samples can’t be shared publicly. Do not hesitate to contact vendor’s representatives directly, they might send you some extra data privately!
When you’ve narrowed down the list of potential candidates to 5 companies or less, it’s time to evaluate real-life performance of outsourcing companies: give teams a minor test task and look at the final product.
You can also do a quicker examination by perusing companies’ case studies.
High-quality case studies focus on the following aspects of a project:
Here are some of our own case studies of web and mobile development, you’ll be interested in:
How our web application helped a startup turn into a #1 housekeeping company in Belarus
Perhaps, the most practical strategy when it comes to making new partnerships. Just come to visit your potential partners’ office, take a look at their workflow, meet the programmers you’ll be working with.
If you’re planning to outsource abroad, a personal visit would be a great opportunity to learn a new culture and assess the potential stability of your collaboration.
By the way, we are located in Belarus – a country the majority of our readers have never been to.
And, by a lucky coincidence, it’s a country with allowed no-visa visits for up to 5 days. Feel free to come! Here’s why else Belarus is a great country for software development.
And here’s a decree that can make Belarus even better.
Another obstacle on the way to outsourcing for marketing agencies is protecting sensitive customer data while delegating software development.
If your clients are world-famous brands, you have to be really careful when it comes to copyrights and other IP protection laws. The solution here is simple – choose an outsourcing company with clear NDA and data protection policy.
Overall, outsourcing technical tasks, such as web and mobile development, has become a common practice for most digital marketing agencies nowadays. The reasons are obvious – it’s clear, it’s secure, and the quality is really good. You just need to find the right partner!
We speak English and Russian